Elizabeth Arden presents Always Red, a new fragrance coming out in summer of 2015. It invites you to “Light Up The Town“. Always Red is a luxurious and sweet floriental fragrance that attracts attention, intended nights out, confident women who are leaders of their “itâ€ crowds. It opens with bright accents of red plum, blood orange and exotic passion fruit. The heart is composed of textured flowers (Sambac jasmine, pink freesia and velvet rose petals) that dry down into rich oriental base of red amber, mahogany and praline.